The architecture and interior design Blacksheep have completed a review of the site’s surface Novotel Tower Bridge in London, including reception, bar, lounge and dining room. The brief given by the father Blacksheep Novotel Accor brand, has been to help increase usage and income generation in public areas of the hotel, and the creation of a true incarnation of the brand core values, “the hotel more comfortable and contemporary for travelers on business or pleasure “- a definition has not changed since Accor co-founders Paul Dubrule and Gerard Pelisson first introduced the concept of a modern hotel chain in France 1967 with a simple yet innovative features exceptional accommodations , along with restaurants, work and recreational facilities situated in a relaxed and informal.
The agency was delighted to get the chance to work subsequently with another iconic brand within the Accor organisation. â€Novotel is a very consistent and highly-respected brandâ€™, commented Jo Sampson, Blacksheep director and co-founder â€˜and it was an interesting challenge in the new design to meet such deceptively simple brand values head-on, making every element flow successfully into the next, so that key business and leisure customers all feel perfectly at home, with all need states answered.
Novotel London Tower Bridge is situated between Tower Bridge and Fenchurch Street stations, in an historic area of London, much of whose history survives in surrounding street and place names and in the architectural heritage of the area â€“ from Royal Mint street, where new coins were made until 1975, to Pepys Street (bordering the hotel), named after Samuel Pepys, whose legendary diaries give such insights into London life in the 17th century.
Blacksheep created a core concept for this unique location, called â€˜Liquid Historyâ€™, referring to the Thames, weaving by just 100m from the hotel, and its associations with journeys, destinations, views and iconic cultural and architectural landmarks.Â This would translate into both an abstracted wave pattern unifying the newly re-drawn areas of the ground floor scheme (in the form of â€˜wave effectâ€™ timber wall panels at the side and forming the back wall of the reception area) and into the idea of views through from one area to another at all times.
â€˜The new design sought to create a sense of flow between the different spaces on the ground floor and add in pockets of interest in the form of smaller, punctuating spaces, â€˜ explained Blacksheep director Jo Sampson.Â â€˜The colour palette for the scheme was light with punches of colour, including ice blue and burnt orange, offset by dramatic black or white monochrome tile flooring.â€™
Blacksheep bespoke-designed most of the furniture within the scheme, including booth seating in the restaurant, the waiter stations and restaurant tables, as well as the servery unit and hot and cold buffet areas.